GrabPay

This was one of the highlights of my career, redesigning GrabPay.

Company
Grab
Project Type
Lead
Date
Jan 2019
Approach
IA, UI, Prototyping, Workshop

Financial Empowerment in Southeast Asia

Background

Roughly 6 in 10 consumers in Southeast Asia are unbanked or underbanked. To reduce poverty and boost prosperity in emerging countries like Indonesia, financial inclusion is key.

Grabpay redesign financial inclusion
GrabPay Redesign

Improving account security
+16% new users
Improving Top Up flow
+11% uplift
Activating PayLater
+10% activation
Introduce PayLater by Grab
GrabFin Rebrand
For more in-depth look on this project, please reach out to me